Summary
Sales is one of the few professions that allows you to grow over the course of your life, consistently increasing your income, opening doors and opportunities and, finally, presenting you with a path into sales management and ultimately, sales directorship, if you should choose.
This course will give you an understanding of the foundational aspects that are essential for a career in sales. In addition, you will be equipped with the skills to build your brand as a sales professional and establish meaningful relationships with your customers.
Subject Matter Expert

Shelley Walters is the founder and managing director of The Sales Counsel. With over 22 years in sales, she is a sought-after keynote speaker and facilitator. Shelley has “done it all”, from direct selling, account management, right up to sales manager.
Working both locally and abroad, Shelley represents South Africa as a panelist in the international Women in Sales Awards (Europe), and was a finalist in two categories in the 2019 Gender Mainstreaming Awards, South Africa. Her drive to be more than what is expected is evident in her direct, energetic and pragmatic approach towards life and business.
Self-described as a “risk-taker” and “trend-spotter”, her world revolves around creating authentic customer connections.
Tutor Support
Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.
The Online Academic Tutor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.
Course and Technical Requirements
BASIC REQUIREMENTS
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.
ADDITIONAL REQUIREMENTS
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.
Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.
How We Engage with Students
Our online short learning programmes are broken into self-paced manageable modules designed to be interactive and engaging:
- The programme is available to be viewed on smart devices and includes mobile, tablets and personal computers.
- Relevant case studies, articles and recommended reading are part of supplementary resources available.
- Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
- View a range of Introductory course videos by your Subject Matter Expert.
- Scheduled live webinars are included with the Online Academic Tutor.
- Network, collaborate and interact with your fellow participants and Online Academic Tutor via the discussion boards.
Certification
Upon successful completion of this online short learning programme, you will be awarded with a Damelin Certificate of Competence.