Certified Digital Marketing Specialist in Search Marketing

R27 451.00

Course Fees
10
Modules
6 months
Duration
Registration

WHY A SPECIALIST CERTIFICATION IN SEARCH MARKETING COURSE?


The Search Marketing programme is aimed at individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists, search advertising and optimisation professionals. This certification is also perfect for anyone who would like to pursue a career within the search marketing or overall digital marketing domain.

Summary

Welcome to the Specialist Certification in Search Marketing course. Developed by the Digital Marketing Institute, this course will focus on current trends and best practices in search marketing. As well as learning how to produce innovative and creative search strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.

Certification

To achieve certification as a Certified Digital Marketing Associate, you must successfully complete a 1-hour computer-based exam. Here are some tips for exam preparation:

  • Review the topic content, replaying any topics that you find complex or difficult
  • Make your own study notes and refer back to them frequently
  • Use the interactive quizzes and practical exercises to check your progress and as a convenient revision tool to practice and recall what you have learned
  • Watch the ‘Pearson Test Centres – What to Expect’ video
  • Review the Exam Information document, the Exam Booking Process document, and Pearson VUE Exam Regulations

The Pearson VUE test voucher is included in your course fee.

Pearson VUE test centres in South Africa:

http://www.pearsonvue.com/rsa/

MODULE OUTLINE

  • MODULE 0
    Orientation Module
  • MODULE 1
    Introduction to Search Marketing
  • MODULE 2
    SEO Setup
  • MODULE 3
    SEO Content
  • MODULE 4
    SEO Workshop
  • MODULE 5
    Paid Search
  • MODULE 6
    Display Advertising
  • MODULE 7
    Video Advertising
  • MODULE 8
    Analytics Setup
  • MODULE 9
    Applied Analytics
  • MODULE 10
    Strategy and Planning

Payment options available to you

credit card
payment plan
EFT/Direct Deposit
zapper

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