This course will provide you with the skills to communicate the unique differentiator to the potential customer base and, in doing so, drive buying decisions in order to increase market share and profitability. You will delve into the concept and value of marketing and develop a marketing strategy and plan, as well as be equipped to implement and roll out a marketing campaign.
60 CPD Points
Subject Matter Expert
Dr Frances Wright completed a BSc Honours Industrial Technology and Operations Management (cum laude), a Diploma in Operations Management (cum laude) and a Certificate in Production Management (cum laude) from the Production Management Institute. She was honoured as the institute’s “Top Student” for three consecutive years. Dr Wright also completed an MBA at North-West University in 2007, where she was also honoured as the top Operations student. She has a PhD in Business Administration with a focus on Entrepreneurship from North-West University and acts as a business mentor and trainer for Business Partners. Dr Wright was also the consultant on the eTV reality TV show “It’s my Biz” where she worked with various entrepreneurs to assist in achieving business success. Dr Wright has written many published articles, is an accomplished speaker and lecturers in Business Management, Entrepreneurship, Operations and Marketing at various organisations while still consulting in the manufacturing industry.
Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.
The Online Academic Tutor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.
Course and Technical Requirements
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.
Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.
How We Engage with Students
Our online short learning programmes are broken into self-paced manageable modules designed to be interactive and engaging:
- The programme is available to be viewed on smart devices and includes mobile, tablets and personal computers.
- Relevant case studies, articles and recommended reading are part of supplementary resources available.
- Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
- View a range of Introductory course videos by your Subject Matter Expert.
- Scheduled live webinars are included with the Online Academic Tutor.
- Network, collaborate and interact with your fellow participants and Online Academic Tutor via the discussion boards.
Upon successful completion of this online short learning programme, you will be awarded with a Damelin Certificate of Competence.