Online Short Course
Learn about marketing management and how to develop a marketing strategy to implement a marketing campaign for an increase in sales and profit.
Payment options available to you
This course will provide you with the skills to communicate the unique differentiator to the potential customer base and, in doing so, drive buying decisions in order to increase market share and profitability. You will delve into the concept and value of marketing and develop a marketing strategy and plan, as well as be equipped to implement and roll out a marketing campaign.
60 CPD Points
Subject Matter Expert
Dr Frances Wright completed a BSc Honours Industrial Technology and Operations Management (cum laude), a Diploma in Operations Management (cum laude) and a Certificate in Production Management (cum laude) from the Production Management Institute. She was honoured as the institute’s “Top Student” for three consecutive years. Dr Wright also completed an MBA at North-West University in 2007, where she was also honoured as the top Operations student. She has a PhD in Business Administration with a focus on Entrepreneurship from North-West University and acts as a business mentor and trainer for Business Partners. Dr Wright was also the consultant on the eTV reality TV show “It’s my Biz” where she worked with various entrepreneurs to assist in achieving business success. Dr Wright has written many published articles, is an accomplished speaker and lecturers in Business Management, Entrepreneurship, Operations and Marketing at various organisations while still consulting in the manufacturing industry.
Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.
The Online Academic Tutor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.
Course and Technical Requirements
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.
Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.
How You Will Learn
Our online short learning programmes are broken into self-paced manageable modules, designed to assist you throughout your learning process through diverse learning activities:
- Learn through all your interactive course notes
- Review case studies and supplementary resources
- Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions.
- View a range of course video lectures presented our Subject Matter Experts
- Network, collaborate and interact with your fellow participants and Online Course Facilitator via the discussion forum and Zoom webinars.
Upon successful completion of this online short learning programme, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Competence. Your certificate of competence will be issued in your registered name and will be couriered at no additional cost.
You will be required to complete a series of assessments that will be facilitated through our virtual learning environment. Your course handbook will be made available to you once you have commenced with your short learning programme.
- MODULE 0
- MODULE 1
What is Marketing Management?
- MODULE 2
- MODULE 3
- MODULE 4
- MODULE 5
- MODULE 6
Brand and Customer Equity
- MODULE 7
Developing a Marketing Plan
- MODULE 8
Communications as Part of Marketing
- MODULE 9
Sales as Part of the Marketing Strategy
- MODULE 10
Marketing Roll-Out Plan
- MODULE 11
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