Public Relations Management

Online Short Course

40 Points

R12 018.00 R9 008.00

Course Fees
9 weeks


Public relations has evolved with the digital era, and has grown into a dynamic relationship-building instrument and reputation manager. As anyone involved in communications or public relations, it is important to get to grips with the two-way communication styles of PR in this era of digital media and the powerful tools available to stay up to date with global best practices.


During this course, potential executives, public relations practitioners, managers and communication coordinators will develop an understanding of PR, its principles, models, styles and roles, best practices, the context within which PR operates, how to work around challenging environments, how to work through crises and design protocols and processes, creating truthful and transparent but killer content that speaks to specific publics and pulling the content through to social media platforms and the organisation’s website.


40 CPD Points

Subject Expert

Cecile Doubell-Fourie is a freelance communication specialist. She has spent the last 17 years working in communication and public relations related professions. She has experience in the magazine industry, public relations agencies, the theatre industry, for entrepreneur hubs, as entrepreneur herself, and in the private education corporate sector.

She is a member of the Public Relations Institute of South Africa, and the Press Club and has worked with the media extensively throughout her career, representing clients from different sectors and industries. These include clients in the publishing sector, the information technology sector, the security sector, automotive industry, the arts industry, hospitality sector, entrepreneurial and enterprise development sector, private education and training industry, and public local government sector.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.

How You Will Learn

Our online short learning programmes are broken into self-paced manageable modules, designed to assist you throughout your learning process through diverse learning activities:

  • Learn through all your interactive course notes
  • Review case studies and supplementary resources
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
  • View a range of course video lectures presented by our Subject Matter Experts
  • Network, collaborate and interact with your fellow participants and Online Course Facilitator via the discussion forum and Zoom webinars


Upon successful completion of this online short learning programme, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Competence. Your certificate of competence will be issued in your registered name and will be couriered at no additional cost.

You will be required to complete a series of assessments that will be facilitated through our virtual learning environment. Your course handbook will be made available to you once you have commenced with your short learning programme.


  • MODULE 0
    Orientation Module
  • MODULE 1
    Essentials for Good PR
  • MODULE 2
    PR Then and Now
  • MODULE 3
    Keeping Your Customer Close
  • MODULE 4
    Adapt and Adopt Local Practices
  • MODULE 5
    The Power of Personal Presentation in PR
  • MODULE 6
    PR, the Wise Man in Crisis
  • MODULE 7
    Advocate with Integrity
  • MODULE 8

Payment options available to you

credit card
payment plan
EFT/Direct Deposit


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