Sales Fundamentals

Online Short Course

R12 018.00

Course Fees
8 weeks


Unlike any other business skill, sales skills will get you in the frontline, generating direct revenue for your organisation. Sales skills will teach you about value, how to ask effective questions and how to negotiate.


Sales is one of the few professions that allows you to grow over the course of your life, consistently increasing your income, opening doors and opportunities and, finally, presenting you with a path into sales management and ultimately, sales directorship, if you should choose.

This course will give you an understanding of the foundational aspects that are essential for a career in sales. In addition, you will be equipped with the skills to build your brand as a sales professional and establish meaningful relationships with your customers.

Subject Expert

Shelley Walters is the founder and managing director of The Sales Counsel. With over 22 years in sales, she is a sought-after keynote speaker and facilitator. Shelley has “done it all”, from direct selling, account management, right up to sales manager.

Working both locally and abroad, Shelley represents South Africa as a panelist in the international Women in Sales Awards (Europe), and was a finalist in two categories in the 2019 Gender Mainstreaming Awards, South Africa. Her drive to be more than what is expected is evident in her direct, energetic and pragmatic approach towards life and business.

Self-described as a “risk-taker” and “trend-spotter”, her world revolves around creating authentic customer connections.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

Our online short learning programmes may require additional software applications. These additional software application requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.

How You Will Learn

Our online short learning programmes are broken into self-paced manageable modules, designed to assist you throughout your learning process through diverse learning activities:

  • Learn through all your interactive course notes
  • Review case studies and supplementary resources
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
  • View a range of course video lectures presented by our Subject Matter Experts
  • Network, collaborate and interact with your fellow participants and Online Course Facilitator via the discussion forum and Zoom webinars


Upon successful completion of this online short learning programme, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Competence. Your certificate of competence will be issued in your registered name and will be couriered at no additional cost.

You will be required to complete a series of assessments that will be facilitated through our virtual learning environment. Your course handbook will be made available to you once you have commenced with your short learning programme.


  • MODULE 0
    Orientation Module
  • MODULE 1
    An Introduction to Sales
  • MODULE 2
    Roles, Cycles and Trends
  • MODULE 3
  • MODULE 4
    Sales Communication
  • MODULE 5
    The Mindset of a Sales Professional
  • MODULE 6
    Strategy and Planning
  • MODULE 7
    Advocate with Integrity
  • MODULE 8

Payment options available to you

credit card
payment plan
EFT/Direct Deposit


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