Advanced Brand Strategy

Online Short Course

R17 584.00 R8 784.00

Course Fees
10
Modules
10 weeks
Duration
Registration

WHY AN ADVANCED BRAND STRATEGY COURSE?


Have you ever wondered how the likes of Apple, Disney and Uber have managed to create such powerful, differentiated and relevant brands in this competitive business environment? In this course you will be taken through the typical brand strategy process as used by leading agencies and large corporations to create and manage iconic brands. Understanding and building a credible link between brand strategy and business strategy is key to the success of any business wanting to make a mark in this hyper branded world.

Summary

This course will provide brand and marketing managers, entrepreneurs, as well as business owners, the tools to create, refresh or improve their brand value. Students will be equipped with the skills to link brand strategy and business strategy, as well as the confidence to create a compelling and differentiated brand proposition and navigate their brand in a post-digital era.

Subject Expert

Nicholas Kühne is Wunderbrand founder and owner. He has over 15 years’ experience working across the most exciting frontier markets in Africa and Asia. He cut his teeth at Nando’s working on Africa’s most iconic brand, he headed up marketing at MTV Africa (Viacom) and launched Comedy Central into Africa. Nicholas was also an MD of Interbrand in Africa, leading projects from airline rebrands to bank branch designs. He is passionate about working with brands in emerging markets to become global leaders. Nicholas is a guest lecturer at a variety of business schools and a regular keynote speaker. He has a degree with a double major of marketing and communications from the University of Johannesburg and is a Chartered Marketer.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.

How You Will Learn

Our online short learning programmes are broken into self-paced manageable modules, designed to assist you throughout your learning process through diverse learning activities:

  • Learn through all your interactive course notes
  • Review case studies and supplementary resources
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
  • View a range of course video lectures presented by our Subject Matter Experts
  • Network, collaborate and interact with your fellow participants and Online Course Facilitator via the discussion forum and Zoom webinars

Certification

Upon successful completion of this online short learning programme, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Competence. Your certificate of competence will be issued in your registered name and will be couriered at no additional cost.

You will be required to complete a series of assessments that will be facilitated through our virtual learning environment. Your course handbook will be made available to you once you have commenced with your short learning programme.

MODULE OUTLINE

  • MODULE 0
    Orientation Module
  • MODULE 1
    Introduction to Brand Strategy
  • MODULE 2
    Brand Positioning
  • MODULE 3
    Creating a Great Brand Proposition
  • MODULE 4
    Brand Architecture and Naming
  • MODULE 5
    Brand Identity
  • MODULE 6
    Brand Internalisation and Customer Journey
  • MODULE 7
    Brand Management in a Post-Digital Era
  • MODULE 8
    Understanding Brand Value and Brand Strength
  • MODULE 9
    Summary and Final Project

Payment options available to you

credit card
payment plan
EFT/Direct Deposit
zapper

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