R17 584.00

course fees

10

modules

10 weeks

duration

Anytime

registration

Advanced Brand Strategy


Business Management and Strategy

Learn how to create powerful differentiation in brand relevance within a competative environment. Build a credible link between brand and business.
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R17 584.00

course fees

10

modules

10 weeks

duration

Anytime

registration

Payment options available to you

Summary

This course will provide brand and marketing managers, entrepreneurs, as well as business owners, the tools to create, refresh or improve their brand value. Students will be equipped with the skills to link brand strategy and business strategy, as well as the confidence to create a compelling and differentiated brand proposition and navigate their brand in a post-digital era.

Subject Matter Expert

Nicholas Kühne is Wunderbrand founder and owner. He has over 15 years’ experience working across the most exciting frontier markets in Africa and Asia. He cut his teeth at Nando’s working on Africa’s most iconic brand, he headed up marketing at MTV Africa (Viacom) and launched Comedy Central into Africa. Nicholas was also an MD of Interbrand in Africa, leading projects from airline rebrands to bank branch designs. He is passionate about working with brands in emerging markets to become global leaders. Nicholas is a guest lecturer at a variety of business schools and a regular keynote speaker. He has a degree with a double major of marketing and communications from the University of Johannesburg and is a Chartered Marketer.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.

How We Engage with Students

Our online short learning programmes are broken into self-paced manageable modules designed to be interactive and engaging:

  • The programme is available to be viewed on smart devices and includes mobile, tablets and personal computers.
  • Relevant case studies, articles and recommended reading are part of supplementary resources available.
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
  • View a range of Introductory course videos by your Subject Matter Expert.
  • Scheduled live webinars are included with the Online Academic Tutor.
  • Network, collaborate and interact with your fellow participants and Online Academic Tutor via the discussion boards.

Certification

Upon successful completion of this online short learning programme, you will be awarded with a Damelin Certificate of Competence.

Module Outline

  • MODULE 0
    Orientation Module
  • MODULE 1
    Introduction to Brand Strategy
  • MODULE 2
    Brand Positioning
  • MODULE 3
    Creating a Great Brand Proposition
  • MODULE 4
    Brand Architecture and Naming
  • MODULE 5
    Brand Identity
  • MODULE 6
    Brand Internalisation and Customer Journey
  • MODULE 7
    Brand Management in a Post-Digital Era
  • MODULE 8
    Understanding Brand Value and Brand Strength
  • MODULE 9
    Summary and Final Project

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