Certified Digital Marketing Associate - Essentials

R23 909.00 R16 700.00

Course Fees
12 weeks


Digital marketing is becoming increasingly indispensable in all business sectors. More and more, businesses have to be mindful of their online presence, and proactive in assuring that they implement innovative digital marketing strategies.

This programme, developed by the Digital Marketing Institute, offers you the opportunity to improve your skills in creating and implementing a successful digital marketing strategy. During this course, you will gain valuable insight into the importance of digital marketing to the success of any business.


This course has been developed by digital marketing professionals and practitioners and provides you with key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business. You will be provided with the tools and skills to put a digital marketing strategy into action and drive success for your business.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

Our online short learning programmes may require additional software applications. These additional software application requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.


To achieve certification as a Certified Digital Marketing Associate, you must successfully complete a 1-hour computer-based exam. Here are some tips for exam preparation:

  • Review the topic content, replaying any topics that you find complex or difficult
  • Make your own study notes and refer back to them frequently
  • Use the interactive quizzes and practical exercises to check your progress and as a convenient revision tool to practice and recall what you have learned
  • Watch the ‘Pearson Test Centres – What to Expect’ video
  • Review the Exam Information document, the Exam Booking Process document, and Pearson VUE Exam Regulations

The Pearson VUE test voucher is included in your course fee.

Pearson VUE test centres in South Africa:



  • MODULE 0
    Orientation Module
  • MODULE 1
    Foundations of Digital
  • MODULE 2
    Web and Email
  • MODULE 3
    Social Media
  • MODULE 4
    Social Customer Service
  • MODULE 5
    Challenges and Risks
  • MODULE 6
    Digital Mindset

Payment options available to you

credit card
payment plan
EFT/Direct Deposit


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