As technology advances and new advertising pathways are revealed, marketing is becoming an ever evolving and exciting field.
To develop a marketing strategy and marketing plan, marketing managers must understand the science of marketing management and the people they intend to serve in order to implement a marketing campaign that results in an increase in sales and net profit.
This course will provide you with the skills to communicate the unique differentiator to the potential customer base and, in doing so, drive buying decisions to increase market share and profitability. You will delve into the concept and value of marketing and develop a marketing strategy and plan, as well as be equipped to implement and roll out a marketing campaign.
60 CPD Points
Subject Matter Expert
Dr Frances Wright completed a BSc Honours Industrial Technology and Operations Management (cum laude), a Diploma in Operations Management (cum laude) and a Certificate in Production Management (cum laude) from the Production Management Institute. She was honoured as the institute’s “Top Student” for three consecutive years. Dr Wright also completed an MBA at North-West University in 2007, where she was also honoured as the top Operations student. She has a PhD in Business Administration with a focus on Entrepreneurship from North-West University and acts as a business mentor and trainer for Business Partners. Dr Wright was also the consultant on the eTV reality TV show “It’s my Biz” where she worked with various entrepreneurs to assist in achieving business success. Dr Wright has written many published articles, is an accomplished speaker and lecturers in Business Management, Entrepreneurship, Operations and Marketing at various organisations while still consulting in the manufacturing industry.
Academic Tutor Support
Your dedicated Online Academic Tutor (OAT) will provide you with necessary guidance, offer advice and answer questions on course content to help you achieve academic success.
Student Success Coordinator
The Student Success Coordinator (SSC) team will assist you with any query that you may have about the environment, systems and general utilisation throughout your learning journey.
Course and Technical Requirements
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.
Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.
How You Will Learn
Our online short learning programmes are broken into self-paced manageable modules designed to be interactive and engaging:
- The programme is available to be viewed on smart devices and includes mobile, tablets and personal computers.
- Relevant case studies, articles and recommended reading are part of supplementary resources available.
- Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions.
- View a range of introductory course videos by your Subject Matter Expert.
- Scheduled live webinars are included with the Online Academic Tutor.
- Network, collaborate and interact with your fellow participants and Online Academic Tutor via the discussion forum.
Upon successful completion of this course, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Completion. Your certificate will be issued in your registered name and couriered to you.