Online Personal Branding

Online Short Course

R9 728.00 R4 858.00

Course Fees
11 weeks


In 2020 online engagement instantly became the new normal when professional and personal activities migrated to the cloud overnight as the world went into lockdown. Late adopters, baby boomers, technophobes, millennials, Gen Z, and digital forerunners are now all at the same party.

This space has become very crowded – very quickly! To keep up with this rapidly shifting era of transformation, we need to change the way we think about our online presence and communication protocols. Predictions indicate that we will continue to remain online at a similar level of intensity even when we can balance some of our engagements with old-fashioned face-to-face meetings and social gatherings.


Online branding is no longer simply the domain of sales or marketing savvy individuals or people who know their way around online platforms and technologies better than the average Joe. Anyone with an online footprint can do this. Join us on this journey to create a well-managed, structured presence for yourself, and gain the skills to help it evolve in the direction of your personal goals and preferences.

Subject Expert

Julie Scott is a designer with a focus on strategy, brand development, complex, scalable visual identity and brand communication systems, and digital product design.

Over the past two decades, she has completed critical projects for some of the most influential blue-chip brands, and most prestigious public sector divisions in South Africa. She collaborated with some of the most brilliant entrepreneurial minds in branding and positioning some of the most exciting startups, globally and locally.

After working for award-winning international and local branding agencies, Julie established a successful strategy and design studio in Cape Town, working closely with clients in the USA, Canada, the UK, China, The Netherlands, Belgium, the Middle East, and South Africa. After 15 years, she closed her studio in early 2020 to participate more freely in teams across the globe in applying design as a tool of improvement, specifically as we prepare for the post-Covid-19 era.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.

How You Will Learn

Our online short learning programmes are broken into self-paced manageable modules, designed to assist you throughout your learning process through diverse learning activities:

  • Learn through all your interactive course notes
  • Review case studies and supplementary resources
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
  • View a range of course video lectures presented by our Subject Matter Experts
  • Network, collaborate and interact with your fellow participants and Online Course Facilitator via the discussion forum and Zoom webinars


Upon successful completion of this online short learning programme, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Competence. Your certificate of competence will be issued in your registered name and will be couriered at no additional cost.

You will be required to complete a series of assessments that will be facilitated through our virtual learning environment. Your course handbook will be made available to you once you have commenced with your short learning programme.


  • MODULE 0
    Orientation Module
  • MODULE 1
    What Online Personal Branding Means and Why it Matters
  • MODULE 2
    The Online World
  • MODULE 3
    Your Goals
  • MODULE 4
    Being You
  • MODULE 5
    Your Superpower
  • MODULE 6
    Your Digital Brand Identity
  • MODULE 7
    Your Audience and Personas
  • MODULE 8
    Setup Basics
  • MODULE 9
    Example of a Brand Identity
  • MODULE 10

Payment options available to you

credit card
payment plan
EFT/Direct Deposit


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